
Resources
A key part of making Child Abuse Prevention Month such a success is engaging the media in your events and activities. The media has the unique ability to inform and report the information of Child Abuse Prevention Month to a wide reach of people. As such it is important to take advantage of every media avenue you can to get your message out there. Below you will find tips to help you engage your local media outlets and downloadable examples of various media engagement tools.
Tips For Writing a Media Release:
BE BRIEF. Attention spans are short so get straight to the point.
Include vital information about child abuse prevention (i.e. national trends, local significance, the impact on children, families and/or the community).
State your planned involvement or activity and the action you hope to generate. (To raise awareness, encourage
participation, raise funds, support current programs).
Include a paragraph describing your organization or committee, its mission, history and contact information.

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