A key part of making Child Abuse Prevention Month such a success is engaging the media in your events and activities. The media has the unique ability to inform and report the information of Child Abuse Prevention Month to a wide reach of people. As such it is important to take advantage of every media avenue you can to get your message out there. Below you will find tips to help you engage your local media outlets and downloadable examples of various media engagement tools.
Tips For Writing a Media Release:
BE BRIEF. Attention spans are short so get straight to the point.
Include vital information about child abuse prevention (i.e. national trends, local significance, the impact on children, families and/or the community).
State your planned involvement or activity and the action you hope to generate. (To raise awareness, encourage
participation, raise funds, support current programs).
Include a paragraph describing your organization or committee, its mission, history and contact information.
A Twibbon is a tool that allows people to add badges to their social media profiles, showing support for a particular cause. The best part of Twibbon is that it’s temporary and incredibly easy for people to do!
1. Click the link to add the badge to your own social media pages.
2. Click the “Share this campaign” button on the same page you used to
add the badge.
3. A message will be sent to all of your friends encouraging them to join.
Share the twibbon early and often! The more people who sign up early, the bigger traction the campaign gets as the month goes on.
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