Prevent Child Abuse Illinois established the "Never Shake a Baby" prevention campaign in 1993, which was developed to educate the public and warn parents and caregivers about the tragic results that can occur when a baby is shaken and to offer important tips to console a crying baby. In 1996 a more powerful message - "Shaking a Baby can be Deadly.Make Sure No One Shakes Your Baby" was implemented and billboards, transit cards and posters quickly followed. Spanish language brochures were added to the campaign in 1999. Prevent Child Abuse Illinois works with communities across the state to provide training, community presentations, resource tables at health fairs, mass transit advertising, literature and ideas for calming a crying infant. Today trainings and requests for literature are requested more than ever before.